Published on 03 December 2018


L’Oreal, Michelin, Orange…Those companies are going forward circular economy

In February 2017, 33 French major companies committed to the circular economy. Almost two years later, 95% of promises are on schedule or ahead of schedule. Five examples show that the mobilization is well under way.

95% of the commitments made by 33 large companies are on schedule or ahead of schedule.

The time has come for the 33 companies committed to the circular economy. According to the employers' organization Afep, 79% of the commitments made in February 2017 are on schedule and 16% are even ahead. "There are more than ever driving companies, things are moving forward," says Brune Poirson, Secretary of State for the Ecological and Just Transition.

L'Oréal says stop to PVC

Since the beginning of the year, the beauty leader has pledged to no longer produce products containing PVC. Today, it represents only 0.007% of the plastic used. L'Oréal is also working on charging systems. Lancôme, a brand of the group, thus launched last year a facial treatment in a refillable glass jar. The pot and two refills represent a reduction in packaging weight of 58% compared to the purchase of three traditional products. L'Oréal's goal is also to reduce by 60% the generation of waste by product by 2020.

Michelin is pushing for extending the life of our tires

The brand is mobilizing to extend the life of our tires and fight against planned obsolescence. A new tire has a tread depth of about 8 millimeters (mm). Some manufacturers recommend anticipating tire change around 3mm, well before the minimum limit of 1.6mm. Michelin has calculated that waiting for this level of wear would prevent the use of 100 million tires per year and reduce CO2 emissions by 6.6 million tonnes in Europe.

Orange assesses the content of scarce resources of its equipment

Orange has launched an analysis of the criticality of scarce resources contained in its main equipment. From this list of critical materials, the group has introduced dedicated clauses in contracts with its suppliers. Orange is also analyzing the possibilities of substituting at-risk resources, and developing and optimizing equipment recycling.

Pernod Ricard targets zero waste in landfill and 100% recyclable packaging

The amount of waste sent to landfill has already been divided by 10 in Pernod Ricard's factories since 2010 and increased to 800 tonnes in 2018. Already, 99% of packaging produced in 2016 by the spirits that are recyclable.

PSA builds cars with 30% green materials

In Europe, this is already the case since 2015 but the ambition of the group is to reach this threshold of 30% of green materials (recycled, natural or bio-sourced) in the rest of the world by 2025. PSA also deploys spare parts offers from the circular economy. This represents approximately 490,000 renovated spare parts per year.

Concepcion Alvarez, @ conce1

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